Sony Pictures announced on Nov. 12 that it’s subsidiary, AFFIRM Entertainment, had reached an agreement to acquire the faith-based streaming service Pure Flix pending regulatory approval, the Los Angeles Times confirmed.
Upon completion of the transaction, AFFIRM “will own 100% of the Pure Flix SVOD service, which provides inspirational movies and TV series to subscribers in the U.S. and Canada,” Sony said in a press release.
AFFIRM is the studio behind not only the Kendrick Brothers films (Overcomer, Courageous, War Room) but also popular titles such as Miracles From Heaven starring Jennifer Garner and Soul Surfer.
Keith Le Goy, president of networks and distribution with Sony Pictures, said Pure Flix and AFFIRM are a “natural fit.”
“We love creating and sharing stories that are both impactful and entertaining, and the Pure Flix service will enable us to do more of that every day,” Goy said.
“Pure Flix has done an amazing job building a robust community of engaged subscribers, and we look forward to continuing to grow and delight audiences with well-curated faith and family entertainment.”
Pure Flix was formed in 2015 by the makers of the God’s Not Dead film franchise. The company followed up the success of these films with others such as The Case for Christ and the pro-life movie Unplanned.
Pure Flix CEO Michael Scott said he was overjoyed with the acquisition and the ability “to reach a broader audience.”
“For over 15 years, Pure Flix has strived and succeeded to bring faith and family entertainment to our loyal audiences. “We are thrilled with the creative opportunities… through this agreement with AFFIRM Entertainment,” Scott said.
“We want to express our heartfelt gratitude to our longtime Pure Flix supporters as we continue to bring them inspirational and high-quality content in the years ahead.”
Scott will be joining AFFIRM to oversee management of the service and COO David A. R. White will serve as head of outreach and special projects. They will remain in Scottsdale, Arizona where most of Pure Flix’s 50 employees are stationed.
In May, Scott told The Christian Post that the faith-based service had seen an uptick in subscriptions since March.
“With a massive 40% membership increase during this time, we continue to draw more and more people closer to God and to each other by offering content that strengthens the faith and values of you and your family,” he said.
Currently, subscribers pay $12.99 a month for unlimited content, but neither Pure Flix nor AFFIRM has said whether the price will change following Sony’s acquisition.