A Los Angeles donut company recently ended its partnership with 19 Kids and Counting and Counting On star Jinger Dugger Vuolo. Although Fonuts didn’t explain its decision in full detail, critics of Vuolo cited her biblically-based view of homosexuality as the reason for the terminated working relationship.
Fonuts planned to release a new “Jingerbread” donut this month and wanted Vuolo to help promote it across her social media accounts. However, after doing some further research, the donut company decided to cut ties with Vuolo once they discovered “who she really was.”
“We apologize for our recent poor choice of promotional partner. We were shocked and dismayed to learn about who we were associating with,” an official release from Fonuts read. “We recognize we really made a mistake by not properly researching them. We promise to be more diligent in the future and will only work with people who truly represent our core values of kindness, inclusivity, and transparency.”
After posting their apology on Twitter, Fonuts received both backlash and support from its followers:
Last month, Chick-fil-A announced that it would be restructuring its philanthropic strategy in regard to how the company would distribute its charitable funds. Many Christians felt betrayed and abandoned after the Christian-based chicken restaurant allegedly “caved” to the pressure of the LGBTQ community.
The Christian community wanted its beloved Chick-fil-A to hold fast to its biblical view against homosexuality. This is completely understandable.
But isn’t Fonuts allowed the same freedom? Regardless of whether or not the donut company was influenced by PC culture, shouldn’t they want to partner with someone that holds the same core values? Sure, the company should have performed better research before choosing a marketing partner, but why is the Christian community so outraged?
These are just some questions to think about, but let’s make sure we aren’t being hypocritical ourselves. Companies align themselves with celebrities, charities, and other organizations based on their core values.
Fonuts certainly could have handled the situation better–and it’s unfortunate for Vuolo–but let’s lean on the spirit to help us respond as Christ would.